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The Benefits of Adaptogens

Adaptogens are herbs that help strengthen the immune system, helping the body handle emotional, mental, and physical stress. Tru Focus contains Rhodiola, an adaptogen which significantly improves brain function, especially when combined with nootropics. Rhodiola is an herb that is grown in mountainous terrain.

The Benefits of Adaptogens

Adaptogens are herbs that help strengthen the immune system, helping the body handle emotional, mental, and physical stress. Tru Focus contains Rhodiola, an adaptogen which significantly improves brain function, especially when combined with nootropics. Rhodiola is an herb that is grown in mountainous terrain.

The Benefits of Yerba Mate

While yerba mate is known for its ability to give you a clean energy boost to enhance mental focus without the jittery side effects, it has many other additional health benefits. Yerba mate contains essential plant nutrients and antioxidants including Xanthines, Caffeoyl derivatives, Saponins, and Polyphenols which all enhance your overall...

The Benefits of Natural Sweeteners

The key to our natural sweetener system is three ingredients: Stevia Leaf extract, Monk Fruit extract, and Erythritol which are all naturally occurring and safe to consume. In addition, they are low in calories and provide that sweet taste of sugar without any of the unhealthy side effects!

The Benefits of Green Tea Extract

Whether you are struggling to get through a hard day at work or getting ready for a long drive, Tru Energy will give you the boost you need to keep going. Tru Energy is packed with 100mg of all-natural caffeine, which is equivalent to one cup of coffee. Tru Energy’s...

The Benefits of Caffeine

Caffeine has many health benefits that we incorporate in our products. Not only does caffeine increase energy, but it can also increase both short and long term cognitive performance. Caffeine can help with many different areas of life including exercise, focus, etc.

Ivy League Student Athlete Interns

Tru is proud to welcome Danny Hincks, Brian Antonelli, and Andrew Berg to the team as summer interns. They will be focusing on enhancing the company’s content creation efforts, operational efficiency and product research. The three will focus primarily on the marketing sector of the company, aiming to enhance Tru's brand image and likeness...

Tru Partners with Ray Lewis and Legends Access

Functional beverage company, Tru, Inc., has officially joined forces with Legends Access to bolster its brand’s mission through key partnerships with game changing influencers from both sports and entertainment...

You’re Not Crazy for Wanting to Be an Entrepreneur

It’s a crazy thing for most people, this whole “I want to start my own company” business. There’s no steady paycheck, no set framework for how to build it, and a huge risk that all of it will come crashing down. But for those of us bitten by the entrepreneur...

The Death of Traditional Advertising and the Rise of Originality

Traditional advertising is dead. I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad boasting an infamous price tag of over $5 million in...

How to Unlock Your Inner Entrepreneur

Everyone has had an idea, but an idea alone is not worth a damn. I cannot begin to tell you how many times that someone has come up to me with their ‘Million Dollar’ or ‘Shark Tank’ idea. Some of the ideas have actually been pretty awesome; however, the real...

The 5 Greatest Movies For Entrepreneurs

As I am a beverage entrepreneur by day, and a self proclaimed movie buff by night, I wanted to give everyone out in the world of startups the top 5 greatest movies to watch. Although my opinion may not be worth a damn and you’d prefer Rotten Tomatoes or IMDB, I am...

The 5 Greatest Movies For Business Motivation

Following my career as an athlete and before starting TruEnergy, I jumped into the ‘real world’ and found a new competition in sales. Quite frankly, I wasn’t too good at it. Actually, I sucked at it. As with sports, I kept myself motivated through film (aka lots of movies). I took...

5 Misconceptions of Crowdfunding

OK. Crowdfunding is definitely harder than I thought. For those entrepreneurs out there who think that you can come up with a kick-ass idea, post it on Kickstarter, and make millions of dollars, you are wrong. Dead wrong. You're better off buying a lottery ticket.