Jul 13, 2020

Tru Welcomes Three Division 1 Ivy League Student-Athletes as Summer Interns

Tru is proud to welcome Danny Hincks, Brian Antonelli, and Andrew Berg to the team as summer interns. They will be focusing on enhancing the company’s content creation efforts, operational efficiency and product research. The three will focus primarily on the marketing sector of the company, aiming to enhance Tru's brand image and likeness for the millennial demographic...

Oct 10, 2019

DrinkTru Partners with Ray Lewis and Legends Access

Functional beverage company, Tru, Inc., has officially joined forces with Legends Access to bolster its brand’s mission through key partnerships with game changing influencers from both sports and entertainment...

Jun 5, 2018

You’re Not Crazy for Wanting to Be an Entrepreneur

It’s a crazy thing for most people, this whole “I want to start my own company” business. There’s no steady paycheck, no set framework for how to build it, and a huge risk that all of it will come crashing down. But for those of us bitten by the entrepreneur bug, all of that is worth it. With zero interest in the typical path, I left a college scholarship in the dust to pursue my passions.

Jun 5, 2018

The Death of Traditional Advertising and the Rise of Originality

Traditional advertising is dead. I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad boasting an infamous price tag of over $5 million in 2017, the appeal of purchasing 30 seconds of airtime for the cost of a series A seems less attractive than an ex-girlfriend in bad mood.

Jun 5, 2018

Take The Crazy Plunge And Unlock Your Inner Entrepreneur

Everyone has had an idea, but an idea alone is not worth a damn. I cannot begin to tell you how many times that someone has come up to me with their ‘Million Dollar’ or ‘Shark Tank’ idea. Some of the ideas have actually been pretty awesome; however, the real issue is that most people stop pursuing them because there was always something that got in the way; family, friends, social life, work etc.

Jun 5, 2018

The 5 Greatest Movies For Entrepreneurs

As I am a beverage entrepreneur by day, and a self proclaimed movie buff by night, I wanted to give everyone out in the world of startups the top 5 greatest movies to watch. Although my opinion may not be worth a damn and you’d prefer Rotten Tomatoes or IMDB, I am going to tell you anyways. 

Jun 5, 2018

The 5 Greatest Movies For Business Motivation

Following my career as an athlete and before starting TruEnergy, I jumped into the ‘real world’ and found a new competition in sales. Quite frankly, I wasn’t too good at it. Actually, I sucked at it. As with sports, I kept myself motivated through film (aka lots of movies). I took my few hours of freedom away from cold calling and would watch iconic business movies hoping to find the motivation to become a business tycoon. 

Jun 5, 2018

5 Misconceptions of Crowdfunding on Kickstarter

OK. Crowdfunding is definitely harder than I thought. For those entrepreneurs out there who think that you can come up with a kick-ass idea, post it on Kickstarter, and make millions of dollars, you are wrong. Dead wrong. You're better off buying a lottery ticket.

Jun 5, 2018

Pivot: From Professional Hockey to Startup

Slouched in a locker room reeking of sweat in Trondheim, Norway, I sat there numb. Something that had dominated almost a quarter century of my life had abruptly ended in a split second, and it was all my fault.

Jun 5, 2018

Starting Up is a Sport

  As seen in Drinkpreneur Magazine & The Food-X Blog Jack McNamara, Tru Founder   Ever since I could remember...

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