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The Agility & Humility That It Takes a Founder To "Re-brand Their Baby"

Here's what I mean by that bizarre headline. Many serial entrepreneurs dramatically speak of the moment they realized their first business wasn't working. It's a tough call to know when to shut down a business venture and move on to the next opportunity after so much hard work and creative effort. I've heard this decision referred to as "killing your darlings", or "killing your baby". (A bit morbid if you think about it too deeply, but that's how the saying goes). But something that's just as bold, and I can assume difficult, is knowing when to deviate from your original vision and "re-brand your baby".

The Benefits of Collagen

What is collagen? Collagen is a vital protein produced by the body that is central to the structural aspects of the body. [1] Collagen forms the structure of much of the body, and has recently found traction within skincare and shampoo products because of its ability to provide your skin and hair...

The Benefits of Nootropics

What are nootropics? Nootropics are supplements that have been shown to help improve a number of cognitive functions including memory, creativity, and motivation. [1] Tru Focus contains the following nootropics: caffeine, L-theanine, choline bitartrate, and acetyl-l-carnitine (ALCAR). Nootropics are typically used as a stimulant to improve mental performance in healthy people. [2] Nootropics are...

The Benefits of Echinacea

What is Echinacea? The use of echinacea was first seen in 1870 by Native Americans of Nebraska. [1], [2] Growing in forests and prairies, it was then brought to Europe and its popularity began to spread due to its benefits impacting the immune system. [3] In the early 20th century, a doctor by the name...

The Benefits of Biotin

What is Biotin? Biotin is a water soluble vitamin that is part of the vitamin B family. Also known as vitamin H, biotin is able to convert certain nutrients such as carbohydrates into energy which is used as fuel within your body. Biotin helps form the structure for the body’s...

The Benefits of Green Tea

What is green tea? Green tea is a type of tea made from Camellia Sinensis leaves. Native to Southeast Asia, for centuries it was only consumed by the elite members of Chinese society because of its high quality and expensive price. Around the 14th century, Green tea became accessible to...

The Top 8 Allergens

Lactose vs. Cow’s Milk Lactose intolerance is a prevalent impairment affecting approximately 65 percent of the human population after infancy. Lactose intolerance is most common in eastern Asia as well as people of West African, Arab, Jewish, Greek, and Italian descent. This intolerance is caused in infants by a mutation...

The Benefits of Resveratrol

What is Resveratrol? Resveratrol is a plant compound often found in red wine. Known in part for its strong antioxidant benefits, red wine can thank much of its health benefits to resveratrol. Resveratrol is typically concentrated mostly within the skins and seeds of grapes and berries. When wine is fermented,...

The Benefits of Natural Ingredients

Foods can be split into two groups: “natural” or whole foods, and “fragmented” or processed foods. Natural foods have been planted on this earth through the processes of nature, oftentimes with little manual labor needed during the food’s growth and production.

Why We Avoid Artificial Flavors

Artificial flavor is, “any substance, the function of which is to impart flavor, which is not derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, fish, poultry, eggs, dairy products, or fermentation products thereof.”

The Benefits of Hyaluronic Acid

Hyaluronic acid, also known as hyaluronan, is a clear substance that is naturally produced within your body. Found primarily in your skin, connective tissue, and eyes, its main function is retaining water to maintain lubrication within your tissues to keep them moist. It can help speed up the healing process.

The Benefits of Vitamin A

Vitamin A is involved in a number of bodily functions including vision, immune function, reproduction, and cellular communication. Vitamin A is an essential part of rhodopsin, a protein that absorbs light in the retinal receptors. It also supports the differentiation and functioning of the conjunctival membranes and cornea.

The Benefits of 5-HTP

5-Hydroxytryptophan or 5-HTP is a naturally occurring amino acid. The human body uses 5-HTP to produce serotonin. Serotonin deficiency can lead to issues with sleep, obesity, anxiety, depression, and other health issues. GABA works with 5-HTP to produce serotonin, stabilizing your mood. 5-HTP is also known to help prevent migraines.

The Benefits of Electrolytes

Supplementing electrolytes into your diet is necessary for nearly all bodily functions; therefore, analyzing the health risks of having an electrolyte imbalance would be effective to determine the health benefits of electrolytes. Some symptoms of an electrolyte imbalance include an irregular heartbeat and weakness.

The Benefits of N-Acetyl-L-Cysteine

N-Acetyl-L-Cysteine is able to expedite the detoxification process of alcohol within the liver by breaking down harmful toxins faster. At an extreme level, NAC is given to patients in the form of an IV to prevent kidney or liver damage by breaking down harmful drugs or alcohol.

The Benefits of Antioxidants

Antioxidants main impact on the body is their ability to protect the body from harmful cells called free radicals. Free radicals are commonly linked to chronic diseases such as heart disease, cancer and many other life-threatening diseases. The body is exposed to free radicals oftentimes through external environments.

The Benefits of Full B-Complex

The benefits of each individual B vitamin are described above, with each having different individual impacts on your health. Because the individual B vitamins have different benefits to them, it is difficult to encapsulate all of the benefits of B vitamins simply. Full B-complex has a direct impact on brain...

Why We Avoid Artificial Preservatives

Artificial preservatives are used most frequently in packaged food to make them last longer in stores. It can be very difficult to completely eliminate preservatives from your diet but cutting down is easy and recommended for improved long-term health.

Why We Avoid Artificial Colors

Anything artificial is generally a red flag when consuming food or beverages. When it comes to artificial colors, there has not been enough testing to determine the long term dangers. Most tests are inconclusive but some have linked artificial dyes to different forms of cancer.

Why We Avoid Artificial Sweeteners

Artificial sweeteners are used as a substitute for naturally produced sugar or other natural sweetening agents. The idea behind artificial sweeteners is to create the sensation of sugar without all of the calories that come with it. However, to achieve this low-calorie alternative, there are often a lot of chemicals...