Blog
Jul 13, 2020
Tru Welcomes Three Division 1 Ivy League Student-Athletes as Summer Interns
Tru is proud to welcome Danny Hincks, Brian Antonelli, and Andrew Berg to the team as summer interns. They will be focusing on enhancing the company’s content creation efforts, operational efficiency and product research. The three will focus primarily on the marketing sector of the company, aiming to enhance Tru's brand image and likeness for the millennial demographic...
Oct 10, 2019
DrinkTru Partners with Ray Lewis and Legends Access
Functional beverage company, Tru, Inc., has officially joined forces with Legends Access to bolster its brand’s mission through key partnerships with game changing influencers from both sports and entertainment...
Jun 5, 2018
You’re Not Crazy for Wanting to Be an Entrepreneur
It’s a crazy thing for most people, this whole “I want to start my own company” business. There’s no steady paycheck, no set framework for how to build it, and a huge risk that all of it will come crashing down. But for those of us bitten by the entrepreneur bug, all of that is worth it. With zero interest in the typical path, I left a college scholarship in the dust to pursue my passions.
Jun 5, 2018
The Death of Traditional Advertising and the Rise of Originality
Traditional advertising is dead. I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad boasting an infamous price tag of over $5 million in 2017, the appeal of purchasing 30 seconds of airtime for the cost of a series A seems less attractive than an ex-girlfriend in bad mood.
Jun 5, 2018
Take The Crazy Plunge And Unlock Your Inner Entrepreneur
Everyone has had an idea, but an idea alone is not worth a damn. I cannot begin to tell you how many times that someone has come up to me with their ‘Million Dollar’ or ‘Shark Tank’ idea. Some of the ideas have actually been pretty awesome; however, the real issue is that most people stop pursuing them because there was always something that got in the way; family, friends, social life, work etc.
Jun 5, 2018
The 5 Greatest Movies For Entrepreneurs
As I am a beverage entrepreneur by day, and a self proclaimed movie buff by night, I wanted to give everyone out in the world of startups the top 5 greatest movies to watch. Although my opinion may not be worth a damn and you’d prefer Rotten Tomatoes or IMDB, I am going to tell you anyways.
Jun 5, 2018
The 5 Greatest Movies For Business Motivation
Following my career as an athlete and before starting TruEnergy, I jumped into the ‘real world’ and found a new competition in sales. Quite frankly, I wasn’t too good at it. Actually, I sucked at it. As with sports, I kept myself motivated through film (aka lots of movies). I took my few hours of freedom away from cold calling and would watch iconic business movies hoping to find the motivation to become a business tycoon.
Jun 5, 2018
5 Misconceptions of Crowdfunding on Kickstarter
OK. Crowdfunding is definitely harder than I thought. For those entrepreneurs out there who think that you can come up with a kick-ass idea, post it on Kickstarter, and make millions of dollars, you are wrong. Dead wrong. You're better off buying a lottery ticket.
Jun 5, 2018
Pivot: From Professional Hockey to Startup
Slouched in a locker room reeking of sweat in Trondheim, Norway, I sat there numb. Something that had dominated almost a quarter century of my life had abruptly ended in a split second, and it was all my fault.
Jun 5, 2018
Starting Up is a Sport
As seen in
Drinkpreneur Magazine & The Food-X Blog
Jack McNamara, Tru Founder
Ever since I could remember...
