Why Limit Sugar?
Sugar adds an irresistible edge of sweetness to many of the food and drinks we consume on a regular basis; however, alongside that short-lasting dopamine surge from consuming sugar comes an energy crash and other short and long term health side effects. A diet with too much sugar in it can lead to obesity, increased risk of diabetes and heart disease, along with a numerous other health risks. [1]
Although sugar has long been used as an additive to many different food and drinks, using healthier substitutes has become a world-wide trend which has been embraced by people who strive to make better diet choices.
At Tru, we primarily use three sweeteners to help limit the amount of sugar in each beverage while providing a balanced enjoyable flavor.
Is there Sugar in Tru?
Every Tru drink or supplement has 2g of sugar or less. To put this in comparison with other competing drinks, a 12 oz can of the Red Bull classic contains 39 grams of sugar per can, which is equivalent to eating a whopping 10 whole sugar cubes!
To give all Tru drinks and supplements a sweet balanced taste without adding heaps of sugar, we formulated our products with a low-calorie sweetener system. This helps us provide an alternative to the high sugar drinks that flood the market daily.
The keys to our sweetener system in our enhanced sparkling waters are three ingredients: stevia leaf extract, monk fruit extract, and erythritol.
Stevia Leaf extract
Stevia Leaf extract comes from the Stevia Plant. Native to South America, the plant has been used to sweeten drinks and medicines around the world for centuries. [2] Stevia is a low calorie sweetener that is about 200 times sweeter than sugar. [3] Because of its potent sweetness, only a very small amount of stevia leaf extract is needed to sufficiently sweeten the average beverage. In 2018, thorough research on stevia leaf extract was conducted by the FDA and determined it to be Generally Regarded As Safe (GRAS) and therefore approved by the FDA. [4]
Monk Fruit extract
Monk fruit extract is a natural zero-calorie sweetener. It is extracted from the monk fruit, a small fruit grown in Asia that has been used in traditional eastern medicine practices for centuries. It was approved for use in the United States by the FDA in 2010 and its popularity has skyrocketed ever since. While the Monk Fruit contains natural sugars, most of its sweetness is derived from its antioxidants called Mogrosides. [5]
Erythritol
Erythritol is a low-calorie sweetener that naturally occurs in a number of foods including corn, mushrooms, and many different fruits. While it was discovered in the mid-19th century, it was not used as a sugar substitute until 1990. Erythritol is commonly mixed with other sweeteners to create a balanced flavor. [6]
By combining these three low-calorie sweeteners, we were able to execute a great tasting lineup of enhanced sparkling waters with low calorie and low sugar without compromising flavor.
Which Tru Drinks Have Stevia, Erythritol, and Monk Fruit?
If you are looking for a great tasting drink with this sweetener system, you are in luck. All of our enhanced sparkling waters might be the right choice for you as they are formulated with stevia, erythritol, and monk fruit.
Company Disclaimer
While all of our product development was guided by years of meticulous research, data collection, and thoughtful conversations with experts, Tru is not making any of the above claims for its products. We recognize that the data represented is limited compared to the sea of information available and that each study likely utilized a different quantity and source of ingredients to conduct their experiments. As always, consult your physician before use if you are pregnant, nursing, have a medical condition, or are taking any medication.
