We believe in challenging our human potential through nutrition. Our products are naturally formulated to help you feel good and perform better. We just happen to make great tasting beverages.

As we traveled the country over the past few years, we decided that it would be really interesting to document the ups and downs of what it's really like to launch a beverage brand. 

Although it's a fun inside look behind the scenes, we hope that it inspires the next group of young entrepreneurs to go after their dreams regardless of the uphill battles they will certainly face. At the end of the day, we believe that it's impossible to lose when you bring together a group of amazing people from different backgrounds to go after a common goal.

Meet the team of misfits that brought a crazy idea in a super competitive industry to life! After all, it's all about the journey.

With an obsessive passion for fitness, nutrition, and entrepreneurship, we enjoy sharing our learnings as well as the thoughts of influencers, athletes, and trainers from around the world.