Our Story

From peewee hockey in Boston to playing professionally in Europe, Jack McNamara struggled to find a healthy, performance-boosting drink. Frustrated by sugary, artificial options, he set out to create a better solution. After years of development, Tru was born—beverages designed to elevate every moment and earn trust with every sip.

Products with Purpose

We believe in a dual mission: creating products with purpose and building a brand that makes an impact. Founded to enhance the health and well-being of people and communities, we cherish every opportunity to brighten someone’s day.

$35k+ Donated

Since launching Tru, we’re proud to have contributed over $35K in cash to charities that are making a meaningful impact around the world—all while creating great-tasting beverages that people love.

Built with Benefits

Tru stands out with its thoughtfully crafted formulations. Designed to fit your lifestyle, each blend features low calories, natural flavors, and less than 3g of sugar. Free from the top 8 allergens, Tru is made for everyone—whether you're an athlete, student, or seeking a healthier choice.

Our Promise

As a small company, we’re committed to delivering high-quality experiences while making a meaningful impact. With a focus on transparency, inclusion, and support, we’ve set a new standard in the industry. From morning to night, we’ve got you covered.