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The Agility & Humility That It Takes a Founder To "Re-brand Their Baby"

Here's what I mean by that bizarre headline. Many serial entrepreneurs dramatically speak of the moment they realized their first business wasn't working. It's a tough call to know when to shut down a business venture and move on to the next opportunity after so much hard work and creative effort. I've heard this decision referred to as "killing your darlings", or "killing your baby". (A bit morbid if you think about it too deeply, but that's how the saying goes). But something that's just as bold, and I can assume difficult, is knowing when to deviate from your original vision and "re-brand your baby".

The Transition from Athlete to Entrepreneur

Slouched in a locker room reeking of sweat in Trondheim, Norway, I sat there numb. Something that had dominated almost a quarter century of life had abruptly ended in a split second and it was all my fault.

Why Starting Up is a Sport

After six surgeries in six years, five countries in five years, and even losing the infamous tooth to an errant high stick, my career has come to a close. With a feeling of tremendous loss, I needed an outlet. That outlet became entrepreneurship.

You’re Not Crazy for Wanting to Be an Entrepreneur

It’s a crazy thing for most people, this whole “I want to start my own company” business. There’s no steady paycheck, no set framework for how to build it, and a huge risk that all of it will come crashing down. But for those of us bitten by the entrepreneur...

The Death of Traditional Advertising and the Rise of Originality

Traditional advertising is dead. I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad boasting an infamous price tag of over $5 million in...

How to Unlock Your Inner Entrepreneur

Everyone has had an idea, but an idea alone is not worth a damn. I cannot begin to tell you how many times that someone has come up to me with their ‘Million Dollar’ or ‘Shark Tank’ idea. Some of the ideas have actually been pretty awesome; however, the real...

The 5 Greatest Movies For Entrepreneurs

As I am a beverage entrepreneur by day, and a self proclaimed movie buff by night, I wanted to give everyone out in the world of startups the top 5 greatest movies to watch. Although my opinion may not be worth a damn and you’d prefer Rotten Tomatoes or IMDB, I am...

The 5 Greatest Movies For Business Motivation

Following my career as an athlete and before starting TruEnergy, I jumped into the ‘real world’ and found a new competition in sales. Quite frankly, I wasn’t too good at it. Actually, I sucked at it. As with sports, I kept myself motivated through film (aka lots of movies). I took...