01.
An Unlikely Partnership
Founded by two friends from opposite sides of the world, Mumbai and Massachusetts. Tru was born from an unlikely partnership. Jack, a former pro athlete, and Yash, a tech entrepreneur, shared a simple belief: drinks should taste great and leave you feeling even better. Together, they set out to reimagine sparkling beverages with flavor, function, and fizz.
02.
The Long Road
Before the brand you see today, there were energy shots, prototype bars, effervescent tablets, and hydration powders. Each year we improved — the formula, the branding, the value proposition. We were getting closer, but something wasn't quite right. The perfect product kept revealing itself in what it wasn't. Until we launched sparkling drinks — and everything clicked.
03.
Worth the Wait
We took everything we'd learned and simplified. Thousands of samples. Hundreds of prototypes. Feedback from across the country. Multiple creative agencies. Professional athletes, working professionals, and parents on the go — all telling us what they needed. Over a decade of research and development distilled into a product that tastes great, makes you feel great, and looks great.
WALL STREET JOURNAL
FORTUNE
ENTREPRENEUR
ROLLING STONE
MEN'S HEALTH
BLOOMBERG
FORBES
Only 10 Calories
Flavor You Feel
Seven simple ingredients, a hint of bubbles, and sweet by nature. Tru is a flavored sparkling water obsessively crafted with real fruit juice and no compromise. Organic energy when you need it. Calm when you don't.
