What are nootropics?
Nootropics are supplements that have been shown to help improve a number of cognitive functions including memory, creativity, and motivation.  Tru Focus contains the following nootropics: caffeine, L-theanine, choline bitartrate, and acetyl-l-carnitine (ALCAR). Nootropics are typically used as a stimulant to improve mental performance in healthy people.  Nootropics are increasingly becoming more and more popular in the world we live in today. From academics to athletics, people are finding ways to increase their performance and gain an edge through the consumption of nootropics.
What are the different nootropics in Tru Focus?
L-Theanine - Shown to dramatically increase one’s ability to focus, especially when paired with caffeine. A 2013 study conducted by Taylor & Francis tested the cognitive functions of a group of adults who consumed 97 mg of L-theanine and 40 mg of caffeine compared to a placebo group.  The test group significantly improved in its ability to switch from one task to another, and they reported being more alert and less tired than the placebo group.  Our Tru Focus drink contains a 2:1 nootropic stack of 300mg of L-theanine as well as 150mg of natural caffeine, over three times as much as the amount used in the study, only amplifying the benefits seen in the study.
ALCAR - Naturally occuring in the body from the amino-acid L-carnitine, ALCAR helps produce energy in the body.  When taken as a supplement, ALCAR has been shown to support the health and functions of the brain.  It also produces energy for the brain by the oxidation of fatty acids to help power the mitochondria in the brain.
CholineBitartrate - Choline is naturally produced in the liver, but often needs to be supplemented into your diet due to the small amount that the liver is actually able to create.  Choline is an essential nutrient that helps positively impact liver function, healthy brain development, muscle movement, the nervous system, and metabolism. 
What are the benefits of nootropics?
Cognitive Benefits - Keeps you mentally focussed and fog-free through its stimulating properties.
Improves Mood - Users experience increased relaxation, confidence, mood balance, motivation, sociability, and happiness.
Enhances Creativity - Improves free-flow thinking which is paramount to creativity and artistic genius.
Physical Benefits - Improves motivation, promotes focus in the gym, and intensifies training.