By athletes for everyone
Our Story
From peewee hockey in Boston to playing professionally in Europe, Jack McNamara struggled to find a healthy, performance-boosting drink. Frustrated by sugary, artificial options, he set out to create a better solution. After years of development, Tru was born—beverages designed to elevate every moment and earn trust with every sip.
Beverages with Benefits
Tru stands out with its thoughtfully crafted formulations. Designed to fit your lifestyle, each blend features low calories, natural flavors, and less than 3g of sugar. Free from the top 8 allergens, Tru is made for everyone—whether you're an athlete, student, or seeking a healthier choice.
$35k+ donated to charitable causes
Products with Purpose
We believe in a dual mission: creating products with purpose and building a brand that makes an impact. We’re proud to have contributed over $35K in cash to charities that are making a meaningful impact around the world—all while creating great-tasting beverages that people love.
Our Promise
As a small company, we’re committed to delivering high-quality experiences while making a meaningful impact. With a focus on transparency, inclusion, and support, we’ve set a new standard in the industry. From morning to night, we’ve got you covered.