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Whether you got a big date tonight or looking to upgrade your next haul, it's time to abandon the high sugar juice cleanse and the sea of supplements. Grab the great tasting natural beauty alternative your routine deserves and drink Tru!

made with


Collagen is the most abundant protein within the body. Because your body produces less and less collagen as you age, it is important to supplement it into your diet in order to maintain healthy skin, hair, nails, and bones.

vitamin a

Vitamin A is involved in a number of bodily functions including vision, immune function, reproduction, and cellular communication. Vitamin A is an essential part of rhodopsin, a protein that absorbs light in the retinal receptors.

vitamin c

Vitamin C is a powerful antioxidant that is vital for boosting your immune system. Antioxidant deficiencies can lead to any number of diseases, most of which being chronic.


A biotin deficiency could manifest itself in a couple ways: you may experience hair loss or even rashes on your skin. Biotin is thought to help reduce inflammation across the body.

hyaluronic acid

About 50% of the hyaluronic acid in your body is present inside of your skin, where it binds to water and helps skin retain moisture. Taking hyaluronic acid supplements such as Tru Beauty may help slow the impacts of aging on your skin.


Being an antioxidant, resveratrol fights harmful cells called free radicals, which float around the bloodstream causing many issues. High levels of free radicals have been linked to cancer as well as many other chronic illnesses.

cranberry juice

Along with its teeth whitening ability, cranberries nourish your skin by providing you with the necessary hydration.


vegan, non-gmo, gluten free,
keto-friendly, no preservatives,
& damn tasty

  • benefits
  • directions
  • faq


improved skin hydration

Nourished with a proprietary blend including collagen and hyaluronic acid, Tru Beauty shot helps to maintain skin moisture while improving skin elasticity and overall skin health.

hair, skin, and nails support

Boosted with 100% RDI of Biotin (Vitamin B7 or Vitamin H), our natural beauty shot is formulated to strengthen nails, maintain healthy skin and stimulate hair growth by supporting keratin production.

encourages skin protection

Strengthened with the powerful antioxidants, Vitamin A and Vitamin D, this natural beauty drink may help to repair and protect skins cells by fighting off harmful free radicals.

natural ingredients

Gluten free, non-GMO, keto-friendly, low glycemic index, low calories, low carbohydrates, natural sweeteners, natural flavors, no major allergens, no artificial preservatives, and no regrets.

damn tasty flavor

Naturally sweetened with monkfruit, stevia leaf and erythritol, this great tasting clean collagen shot is naturally flavored with cranberry for a delicious refreshing taste. Plus, it's only 5 calories.


top 8 allergens

No Wheat, Milk, Eggs, Fish, Crustacean shellfish, Tree nuts, Peanuts, or Soybeans.

artificial colors

You wont find any fluorescent or highlighter artificial colors in these beverages. It is simply the good stuff. Full transparency is the name of the game, so why pretend to be something you're not.

artificial flavors

Taste is king and in our humble opinion natural flavors are not only healthier, they taste way better. Although biased, we believe our flavor partners are the absolute best in the biz as they obsessively work until the final iterations of each of our flavors is just right.

artificial sweeteners

Delicately formulated with a natural sweetener system of Monkfruit, Stevia Leaf Extract, and Erythritol, Tru is always low in calories and carbohydrates while maintaining a low glycemic index. Look out for cheap artificial sweeteners like Sucralose, Aspartame and Acesulfame potassium.

artificial Preservatives

No sodium benzoate, potassium sorbate, calcium EDTA, or any other questionable artificial preservatives here. Just amazing manufacturers, cutting edge processes, and premium ingredients

Drink to feel as good as you look

Shake the bottle, twist off the cap, and drink one (1) full bottle. We suggest that you drink Tru Beauty shot at least once every day at any time to consistently receive the daily benefits of Collagen as well as our other proprietary blend ingredients for optimal hair, skin, and nails health. You can drink the shot by itself or pour it into some water for a delicious drink that you can sip on. Best served chilled.

Not recommended for children or women while nursing or pregnant.


What does Tru Beauty taste like?

Like all of our beverages, Tru Beauty is naturally sweetened with Monk Fruit, Stevia, and Erythritol. Our Tru Beauty cans are also amplified with a flavor burst of cranberry.

what is in the proprietary formula of our tru beauty drink?

Marine Collagen, Hyaluronic Acid, Resveratrol, Vitamin A & C, Biotin, and Cranberry Juice. Natural sweeteners consists of Stevia Leaf Extract, Monk fruit, and Erythritol.

when should i drink tru beauty?

Shake the bottle, twist off the cap, and drink one (1) full bottle to feel as good as you look. We suggest that you drink Tru Beauty shot at least once every day at any time to consistently receive the daily benefits of collagen as well as our other proprietary blend ingredients for optimal hair, skin, and nails health. You can drink the shot by itself or pour it into some water for a delicious drink that you can sip on. Best served chilled.

how does tru beauty work?

Tru Beauty's ingredients consist mainly of Collagen, Resveratrol, and Biotin. Both collagen and biotin improve the health and appearance of your skin, hair, and nails. Resveratrol has been seen to positively affect fats in the blood and in some cases even alleviate joint pain.

how much tru beauty should i drink?

We suggest that you drink one Tru Beauty drink at anytime during the day. The active ingredients in Tru Beauty are proven to benefit the health of the skin, hair, and nails regardless of what time you consume them.

how long does the effectiveness of tru beauty last?

While Tru Beauty can be taken sporadically whenever you feel like you need a cosmetics boost, it will be most effective if you drink it daily to allow Collagen, Resveratrol, as well as other ingredients to flow though your system on a consistent basis

how much hyaluronic acid is in our tru beauty drink?

Unlike most beauty products on the market that add way more vitamins than your body can breakdown efficiently, our natural formula takes a balanced approach adding ingredients like hyaluronic acid and Resveratrol that have proven effective in numerous third party studies. The greatest value of our proprietary immunity formula in our Tru Beauty drink is the optimal ratio of ingredients which leads to both efficacy as well as great taste. Unfortunately, we cannot share this information in order to protect our trade secrets as a result of years of research and development.

is there caffeine in our tru beauty drink?

As everyone's tolerance for caffeine is different, we decided to avoid the use of caffeine in Tru Beauty drink. Our team wanted to create a glow blend that was fitting for all adults (not just the caffeine consumers). If you are looking for daily boost, we recommend trying one of our three caffeinated products: Tru Energy, Tru Focus, or Tru Power.


Are there artificial preservatives or colors in our Tru Beauty drink?

There are no artificial preservatives or colors in any of our beverages. Over the past few years, we have found a way to manufacture our beverages without the use of preservatives while improving overall taste as we are firm believers that natural is the best route to staying healthy.

are there artificial flavors or sweeteners in our tru beauty drink?

There are no artificial flavors or sweeteners in Tru Beauty due to the side effects associated with these ingredients. Each formula utilizes a sweetener system of monk fruit, stevia, and erythritol as they are all natural sweeteners with a low glycemic index. We also utilize natural juice to help flavor each drink.

are there any allergens in our tru beauty drink?

Tru Beauty does not include gluten, soy, lactose, nuts, or artificial ingredients. Tru Beauty is not considered vegan, though, as it does contain bovine collagen.

is our tru beauty drink keto friendly?

Yes, all of our drinks are Keto friendly. We understand that different people have their own diets and eating habits. Catering to diets and healthy ways of living is very important to us!

is our tru beauty drink vegan?

Tru Beauty is not one of our caffeinated beverages and does not include gluten, soy, lactose, nuts, or artificial ingredients. Tru Beauty is not considered vegan, though, as it does contain bovine collagen.

is our Tru beauty drink Gluten Free?

Yes, all of our drinks are gluten free. We understand that many people have a strict diet or may enjoy specific eating preferences. Catering to these requests is extremely important to us so that everyone can find a drink that fits their needs.

is our tru beauty drink fda approved?

The FDA does not approve any supplements, but we do have certificates of analysis on all of our individual ingredients. Our products are also manufactured in an FDA registered & GMP certified facility and the final product is then tested by a third party lab. Please feel free to reach out to for any more specific questions or ask our chat bot in the bottom right hand corner of our website!

is it safe to drink tru beauty while pregnant or breastfeeding?

We urge anyone who is pregnant or breastfeeding to consult a physician about taking any supplements (not just Tru). Tru Beauty is geared towards helping achieve glowing, healthy skin. The proprietary formula can be found on our can, in the FAQ section, or by asking our chat bot in the lower right corner of our website,

can i drink tru beauty while on medication?

We suggest that anyone on medication see a physician before taking any dietary supplements (not just Tru). Most of our ingredients are natural with extensive research to prove their overall effectiveness; however, it is important that you consult your personal health expert so that you feel comfortable taking any of our products.


Who should drink Tru Beauty?

Our Tru Beauty drink is designed for anyone that wants to support the health of their hair, skin, and nails. Powered by bovine collagen, the can and the shot are made with the same ingredients that help you glow!

what is the shelf life of our tru beauty drink?

The shelf life of the Tru Beauty shots is 18 months. The shelf life of the Tru Beauty cans is 12 months. This differentiation is due to the variation in processing and packaging methods for each. For best quality, please keep our drinks from any prolonged exposure to sunlight or high temperatures as it can affect flavor. As always, the expiration date is clearly marked on the bottom of each of our beverages. In addition, all of our products can be stored in the refrigerator or at room temperature as they are shelf stable.

can i travel with a tru beauty drink?

Yes, our shots meet the requirement for air travel. You can feel comfortable sharing the milliliters and the fact that it is a supplement with security. All of this information is clearly printed on the packaging.

can i drink tru beauty every day?

Yes, you can drink Tru Beauty drink every day. The active, natural ingredients are geared towards promoting the health of you hair, skin, and nails. if you want to see optimal results, we suggest you drink Tru Beauty daily to see consistent improvements in your hair, skin, and nail health. We suggest that you ask your physician before taking any supplements (not just Tru).

does tru beauty need to be refrigerated?

Although many Tru customers prefer to refrigerate our drinks and serve them chilled, it is not a necessity as you can store all of our flavors at room temperature. It is totally customer preference when it comes to consumption or storage as our drinks are completely shelf stable. In addition, at the bottom of each drink is clearly marked an expiration date.

does tru beauty have different effects on different people?

Tru Beauty drink may affect people differently. The ingredients in both the can and the shot are geared towards balancing the levels in the body that promote healthy hair, skin, and nails. Different peoples levels naturally fluctuate differently. We suggest that everyone see their physician for guidance on taking any supplements (not just Tru).


what are tru drinks?

Simply put, Tru drinks are natural beverages geared towards delivering efficiency to your day from the weight room to the board room and much in between, driving high performance all along the way.

what quantities is tru available in?

Tru cans can be found in 4 packs, 12 packs, and 24 packs. Tru shots are available in 4 packs, 12 packs, 24 packs, 48 packs, and 72 packs. Both cans and shots can additionally can be found as singles as well.

when did tru launch?

CEO and founder Jack McNamara officially launched Tru in 2015. After retiring from Professional hockey, Jack saw a solution to the problem of unhealthy, side-effect riddled energy drinks. With the launch of Tru, the mission was and still is to give people the option of lifestyle drinks that suit their diet and health-conscious lifestyle.

how many calories are in tru drinks?

There are 5 calories in all of our Tru shots, and 10 calories in each of our Tru cans.

how much sugar is in tru drinks?

The sugar content within Tru shots and cans range from 1-3 grams, all of which are derived from all-natural sweeteners.

how are tru drinks sweetened?

All of our beverages are naturally sweetened with Monk Fruit, Stevia, and Erythritol. Each individual Tru drink is then given its own flavor with one or two natural juices. There is no other added sweetener, flavor, or color.

are tru drinks low in carbs?

All of our Tru shots contain 1-2 grams of carbohydrates, while all of the Tru cans contain 11 grams or less.

are tru drinks gluten-free?

Yes, all Tru beverages are gluten-free.

are tru beverages vegan?

With the exception of Tru Beauty which contains Bovine Collagen, all of our beverages are vegan. All Tru drinks are Keto and gluten-free, including Tru Beauty.

are tru drinks available outside of the usa?

Tru drinks are available by shipment in Canada but we have not yet finalized our distribution process to other countries.
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