Unlike the naturally occurring sugars found in fruits and vegetables, added sugar provides very little benefit beyond taste and can result in drastic health consequences. Despite this fact, many companies continue to inundate their sports drinks, sodas, and supplements with mountains of sugar to prolong shelf life and improve taste. Although it’s cheaper to go this route, we will never sacrifice the health or our customers for our margin.
According to the National Cancer Institute, adult men consume 24 teaspoons of added sugar per day which is 384 calories even though the recommended daily amount (RDA) is 9 teaspoons or 36g. For reference, most energy drinks and sports drinks like Red Bull, Monster, and Rockstar have 37-46 g of sugar per 12 fl oz. Too much added sugar, particularly from sugary drinks also leads to weight gain due to the additional calories from beverages that are less satisfying than the calories in food. Additionally, consumption of these added sugars is in direct correlation with risk of cardiovascular disease. In contrast to the competition, Tru products only have 1-3 g of natural sugar from juice and other natural sources and only 1-10 calories so that you can enjoy your beverages without having to drink your calories.
Even though many of our billion dollar competitors prefer the short cut, we refuse to use sucralose, aspartame, or acesulfame in our products. Not only are these ingredients artificial, they’ve been proven to negatively impact your digestive tract, kill helpful bacteria in your gut, and have toxic components. Instead, we opted for a natural low calorie sweetener system of monk fruit, stevia leaf extract and erythritol so that you can drink our beverages with joy rather than regret.