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power science

No Gym Motivation?

If you have been looking for something to help you go hard at the gym whether you're going to soul cycle or hitting the weight room, Tru Power is the healthy solution. The all natural shot will give you the extra strength you need to take your workouts to another level. Just drink one bottle before or during your workout for a huge boost in energy and strength. Like all Tru products, Tru Power contains only 1g of sugar, 5 calories, and an assortment of completely safe, all natural ingredients.

Our Solution

Tru Power is our “gym blend,” and is specifically designed to help you dominate your workout. It contains 200 mg of caffeine, the gold standard for pre-workout drinks, and the highest amount offered in our Tru lineup. Infused with amino acids like Beta Alanine and branched chain amino acids (BCAAs), Tru Power wards off fatigue and lactic acid, and combats muscle soreness. Experience improved energy, power and endurance levels with all natural ingredients.

How Tru Power Works

Tru Power’s all natural ingredient composition will have you ready to perform at your absolute best and won’t leave you wondering what chemicals you are putting into your body.

1. Natural Caffeine: Power Up and Compete

  • Green coffee beans fuel the boost of energy that is provided by the 200 mg of caffeine with our Tru Power shot. Caffeine is a central nervous system stimulant, and works to decrease drowsiness, heighten attention, and improve alertness as well as competitiveness. It is often used in sports to give athletes a physical performance boost. When taken before a workout, caffeine helps replace muscle glycogen concentrations after exercise when combined with carbs. This is important because glycogen stores energy in muscles for their next use. Caffeine has also been shown to reduce muscle pain by up to 48% post-workout.1 It can also increase stamina levels during exercise as well as chronic inflammation. Tried, tested and endorsed by elite athletes and non-athletes alike, Tru Power will transform your next workout.

2. Beta Alanine: Bye Bye, Lactic Acid

  • Beta-Alanine is an essential amino acid that is produced naturally in the body. It works with L-histidine, another amino acid which is ingested through one’s diet, to produce carnosine, a compound that plays a crucial role in preventing muscle fatigue and enhancing overall athletic performance. Your body typically has high levels of L-histidine and relatively low levels of beta-alanine, which severely limits carnosine production. Supplementing beta-alanine into your diet has been shown to increase carnosine production by over 80%.2
  •  Carnosine serves to counteract lactic acid, reducing muscle acidity thus reducing muscle fatigue and improving athletic performance. When you are working out, glucose is broken down to glycolysis to serve as the body’s main source of energy. As the glucose is broken down, lactic acid is created, increasing the acidity in the muscles. This acid buildup reduces your muscles’ ability to contract which leads to fatigue. Carnosine acts as a lactic acid buffer, blocking acid buildup in your muscles, and increasing your body’s time to exhaustion (TTE) by up to 19%.3 Carnosine also is an antioxidant and cleans the body of free radicals produced during strenuous exercise. Beta alanine in Tru Power allows you to push harder in your workout, and see gains week after week.

3. BCAA’s: Go Harder for Longer

  • Branched Chain Amino Acids, or BCAAs, are three of the nine essential amino acids in the body: leucine, isoleucine, and valine. Each of the three have health benefits related to your workout. Working together, the BCAAs have been proven to reduce muscle soreness, reduce exercise induced fatigue and promote muscle growth. Tru Power contains the standard 2:1:1 BCAA ratio of leucine to isoleucine to valine for optimal recovery results.

4. Clean Ingredients: Flexible with Your Dietary Preferences

  • Vegan: Our shots, with the exception of Tru Beauty, are completely free from any and all animal products.
  • Keto Friendly: Containing very low carbohydrate levels, our Tru shots and cans are keto friendly.
  • Gluten Free: The line of Tru shots and cans are all free from gluten.
  • Low Glycemic: Our ingredients are slowly digested an absorbed to regulate blood sugar levels.
  • 5 Calories: We were able to pack great taste, healthy ingredient, and functional effectiveness into our shots with just 5 calories!
  • Non-GMO: None of our products contain any genetically modified organisms.
  • Only Natural Sweeteners: Monk fruit, stevia, and erythritol are the sweeteners in all of our shots and cans. All Natural and great tasting, the trio are the perfect fit!
  • No Artificial Preservatives: At Tru, we do not believe in artificial ingredients: sweeteners or preservatives, so we do not use them.

Crush Your Workout with No Regrets

Tru Power is designed to give you a great boost of energy while providing your body with both mid-workout and post-workout recovery components it needs. With none of the added sugar, calories, or chemicals that other energy drinks have, it's exactly what you need to be your best and have a successful workout.

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