Tru Focus is the secret to a long productive day of work, being dialed in for hours, and crushing your deadlines. Boosted with nootropics, adaptogens and natural caffeine, Tru Focus is more effective than a cup of coffee, healthier than energy drinks, and safer than “smart pills” with no crash later. Nootropics are supplements shown to help improve a number of cognitive functions including memory, creativity, and motivation. Everyone’s day is full of distractions, and we are here to help you push past those barriers and boost your daily efficiency.

A clean, natural and effective solution to midday drowsiness and work slumps is here. We made Tru Focus to help you not just get through your day in the office or the classroom, but to also take charge and stay locked in for hours of energy and concentration.

A perfectly balanced combination of nootropics, adaptogens, nutrients, and antioxidants propels you through your day.

• Yerba mate is a South American plant that is rapidly gaining popularity and recognition as a powerful and natural energy booster. It contains natural caffeine like coffee or cacao, but comes with more health benefits. Besides giving you a clean boost of energy free from jitters or crashes, yerba mate contains essential plant nutrients and antioxidants including xanthines, caffeyol derivatives, saponins, and polyphenols which all enhance your overall health as well as balancing your diet. Yerba mate also contains 7 out of the 9 essential amino acids which are essential to nearly all functions of the body.

• Natural caffeine is included in our Tru Focus shot to give you a jolt of energy while still avoiding pesky jitters. We designed our focus shot to give you that natural caffeine kick you need while your mind still remains zoned in on the task at hand. It is also considered to be a nootropic because of its abilities to help increase alertness and attention while lowering reaction time. In addition it boosts the effectiveness of other nootropics such as L-theanine.

• Adaptogens are herbs that help strengthen the immune system, helping the body handle and adapt to emotional, mental, and physical stress. Tru Focus contains rhodiola, an adaptogen which significantly improves brain function, especially when combined with nootropics. Rhodiola reduces stress and stress-related fatigue to promote better mental performance.

• CoQ10 is a naturally occurring nutrient compound and antioxidant produced by your body that helps mitochondrial function in your cells to create ATP, the body’s energy source. Because of the brain’s high demand for oxygen, significant oxidation and free radical production occurs in the brain which could lead to diseases like Alzheimer’s or Parkinson’s. CoQ10’s antioxidant properties eliminate free radicals to protect your brain while boosting brain energy production.

• L-Theanine is an amino acid naturally found in tea shown to dramatically increase one’s ability to focus, especially when paired with caffeine. L-theanine has a naturally calming effect without inducing drowsiness, ensuring no jitters and increasing alpha-waves in the brain to enhance creativity. A 2013 study tested the cognitive functions of a group of adults who consumed just 97 mg of L-theanine and 40 mg of caffeine vs. a placebo group. The test group had significant improvement in accuracy when switching from one task to another, and they reported being more alert and less tired than the placebo group. Our Tru Focus drink contains a 2:1 nootropic stack of 300mg of L-theanine and 150mg of natural caffeine, over three times as much as the amount used in the study.

• Acetyl L-Carnitine (ALCAR) is made naturally in the body from the amino acid L-carnitine and helps produce energy in the body. When taken as a supplement, ALCAR has been shown to support the health and functions of the brain. The nootropic boosts acetylcholine, a neurotransmitter that is involved in memory and other functions of the brain, so ALCAR is sometimes given to Alzheimer’s patients to reduce the effects of neurodegeneration. It also produces energy for the brain by providing fatty acids to help power the mitochondria in the brain.
• Choline Bitartrate is a cholinergic meaning that it donates choline to create acetylcholine which boosts focus. It also creates phosphatidylcholine which promotes brain health and repair and has memory learning and neuroprotective benefits.

• Vegan: Our shots, with the exception of Tru Beauty, are completely free from any and all animal products.
• Keto Friendly: Containing very low carbohydrate levels, our Tru shots and cans are keto friendly.
• Gluten Free: The line of Tru shots and cans are all free from gluten.
• Low Glycemic: Our ingredients are slowly digested an absorbed to regulate blood sugar levels.
• 5 Calories: We were able to pack great taste, healthy ingredient, and functional effectiveness into our shots with just 5 calories!
• Non-GMO: None of our products contain any genetically modified organisms.
• Only Natural Sweeteners: Monk fruit, stevia, and erythritol are the sweeteners in all of our shots and cans. All Natural and great tasting, the trio are the perfect fit!
• No Artificial Preservatives: At Tru, we do not believe in artificial ingredients: sweeteners or preservatives, so we do not use them.

Tru Focus gives more sustained energy and concentration than coffee without any of the non-natural chemicals that sugary energy drinks are riddled with. Tru Focus isn’t just for staying awake it’s for getting things done.