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BEHIND THE POWER

Workout Blend

Infused with green coffee bean extract, beta alanine, and branched chain amino acids (BCAAs), our "workout blend" was built without compromise to improve energy during exercise.

HOW TRU POWER WORKS

The Solution

Formulated to help you dominate your next trip to the gym, Tru Power contains 100 mg of caffeine, the gold standard for pre-workout drinks and a true equivalent to a cup of coffee. Flavored with a subtle and fruity watermelon flavor, you will enjoy this nice clean boost of energy.

Explore All Flavors

WHAT'S INSIDE?

Caffeine + Green Coffee Bean

Caffeine is a central nervous system stimulant, and works to decrease drowsiness, heighten attention, and improve alertness. It is often used in sports to give athletes a physical performance boost. When taken before a workout, caffeine helps replace muscle glycogen concentrations after exercise when combined with carbs. This is important because glycogen stores energy in muscles for their next use. Caffeine has also been shown to reduce muscle pain by up to 48% post-workout.1 Tried, tested and endorsed by elite athletes and non-athletes alike, Tru Power will transform your next workout.

Beta Alanine

An essential amino acid that is produced naturally in the body, beta alanine works with L-histidine, another amino acid which is ingested through one’s diet, to produce carnosine, a compound that plays a crucial role in preventing muscle fatigue. Your body typically has high levels of L-histidine and relatively low levels of beta-alanine, which can limit carnosine production. Supplementing beta-alanine into your diet has been shown to increase carnosine production by over 80%.2 Carnosine serves to counteract lactic acid, reducing muscle acidity thus reducing muscle fatigue and improving athletic performance. When you are working out, glucose is broken down to glycolysis to serve as the body’s main source of energy. As the glucose is broken down, lactic acid is created, increasing the acidity in the muscles. This acid buildup reduces your muscles’ ability to contract with data suggesting this can lead to fatigue by increasing your body’s time to exhaustion (TTE) by up to 19%. Carnosine acts as a lactic acid buffer to help block acid buildup in your muscles.3 

BCAA's

Branched Chain Amino Acids, or BCAAs, are three of the nine essential amino acids in the body: leucine, isoleucine, and valine. Each of the three can have health benefits related to your workout. Working together, the BCAAs have been proven to reduce muscle soreness, reduce exercise induced fatigue and promote muscle growth. Tru Power contains the standard 2:1:1 BCAA ratio of leucine to isoleucine to valine for optimal recovery results.

CLEAN LABELING

Non-GMO

While it is far more difficult and expensive to source non-GMO ingredients, our team went the extra mile to secure them for all of our sparkling products. Since we believe you deserve the best, we always the best.

Kosher

As our team would like to continue to make our products accessible to as many people as possible, we are very proud to announce that we have received the OU Kosher certification for our sparkling products.

Keto-friendly

Containing very low carbohydrate levels, our Tru products are all keto-friendly. When calculating net cabohydrate levels, Tru Sparkling products contain only 4 net carbs (11 carbs - 7 sugar alcohols = 4 net carbs).

Vegan

With the exception of Tru Beauty which uses an effective non-vegan collagen, all Tru blends are completely free from animal products. Our goal is to make each of our products as accessible as possible for the many.

TRANSPARENCY

Sweeteners

While it's easy to use artificial sweeteners like sucralose, we spent 5+ years developing our sparkling drinks with a clean sweetener system; monk fruit, stevia, and erythritol. A low glycemic alternative, it is slowly digested to help regulate blood sugar levels. 

Calories

Because great tasting products don't need to be loaded with great amounts of calories, we made it easier for you to eat your calories rather than drink them. Each of our sparkling products have between 10 and 25 calories.

Allergens

As our mission it to offer better-for-you beverage alternatives to the masses, we needed to make sure Tru checked all of the boxes. Our drinks are always free from gluten, dairy, nuts, fish, eggs, soybean, and sesame. 

Preservatives

We do our best to ensure an amazing experience through extensive research. While our shots contain artificial preservatives to ensure shelf stability, our cans do not contain sodium benzoate or potassium sorbate. 

OUR RESEARCH

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