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BEHIND THE FOCUS
Infused with yerba mate, nootropics, and adaptogens, our "brain blend" was built without compromise for a clean boost of energy for the task at hand.
HOW TRU FOCUS WORKS
Formulated to help you crush your next assignment, Tru Focus contains 100 mg of caffeine, the true equivalent to a cup of coffee but without the bitter taste. Flavored with a subtle and fruity apple kiwi flavor, you will enjoy this nice clean boost of energy.Explore All Flavors
Yerba mate is a South American plant that is rapidly gaining popularity and recognition as a powerful and natural energy booster. It contains natural caffeine like coffee or cacao, but comes with more health benefits. Besides giving you a clean boost of energy, yerba mate contains essential plant nutrients and antioxidants including xanthines, caffeyol derivatives, saponins, and polyphenols. Yerba mate also contains 7 out of the 9 essential amino acids which are essential to nearly all functions of the body. Also included in our brain blend is natural caffeine to add an additional jolt of energy.
Herbs that have been shown to help strengthen the immune system, adaptogens were added to help the body handle and adapt to emotional, mental, and physical stress. Tru Focus contains rhodiola rosea, an adaptogen which may help improve brain function, especially when combined with nootropics. Some studies have also demonstrated that rhodiola rosea may reduce stress and stress-related fatigue to promote better mental performance.
Infused with L-Theanine, Acetyl L-Carnitine, and Choline Bitartrate, Tru Focus was developed to help attack the task at hand.
L-Theanine is an amino acid naturally found in tea that has been shown in some studies to increase one’s ability to focus, especially when paired with caffeine. A 2013 study tested the cognitive functions of a group of adults who consumed just 97 mg of L-theanine and 40 mg of caffeine vs. a placebo group. The test group had significant improvement in accuracy when switching from one task to another, and they reported being more alert and less tired than the placebo group. Our Tru Focus drink contains a 2:1 nootropic stack of 300mg of L-theanine and 150mg of natural caffeine, over three times as much as the amount used in the study.
Acetyl L-Carnitine (ALCAR) is made naturally in the body from the amino acid L-carnitine and helps produce energy. When taken as a supplement, ALCAR has been shown in some research to support the health and functions of the brain. The nootropic may boosts acetylcholine, a neurotransmitter that is involved in memory and other functions of the brain. For that reason, ALCAR is sometimes given to Alzheimer’s patients in the hopes of helping to reduce the effects of neurodegeneration. It also produces energy for the brain by providing fatty acids to help power the mitochondria in the brain.
Choline Bitartrate is a cholinergic. This means that it donates choline to create acetylcholine and phosphatidylcholine which may boost focus and promote brain health.
While it is far more difficult and expensive to source non-GMO ingredients, our team went the extra mile to secure them for all of our sparkling products. Since we believe you deserve the best, we always the best.
As our team would like to continue to make our products accessible to as many people as possible, we are very proud to announce that we have received the OU Kosher certification for our sparkling products.
Containing very low carbohydrate levels, our Tru products are all keto-friendly. When calculating net cabohydrate levels, Tru Sparkling products contain only 4 net carbs (11 carbs - 7 sugar alcohols = 4 net carbs).
With the exception of Tru Beauty which uses an effective non-vegan collagen, all Tru blends are completely free from animal products. Our goal is to make each of our products as accessible as possible for the many.
While it's easy to use artificial sweeteners like sucralose, we spent 5+ years developing our sparkling drinks with a clean sweetener system; monk fruit, stevia, and erythritol. A low glycemic alternative, it is slowly digested to help regulate blood sugar levels.
Because great tasting products don't need to be loaded with great amounts of calories, we made it easier for you to eat your calories rather than drink them. Each of our sparkling products have between 10 and 25 calories.
As our mission it to offer better-for-you beverage alternatives to the masses, we needed to make sure Tru checked all of the boxes. Our drinks are always free from gluten, dairy, nuts, fish, eggs, soybean, and sesame.
We do our best to ensure an amazing experience through extensive research. While our shots contain artificial preservatives to ensure shelf stability, our cans do not contain sodium benzoate or potassium sorbate.