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BEHIND THE ENERGY

Wake Up Blend

Infused with green tea extract, b-vitamins, and antioxidants, our "wake up blend" was built without compromise for a nice clean boost of long lasting energy.

HOW TRU ENERGY WORKS

The Solution

Formulated to help you avoid the snooze button, Tru Energy contains 100 mg of caffeine, the true equivalent to a cup of coffee, and the perfect replacement. Flavored with a subtle and fruity orange mango flavor, you will enjoy this morning pick me up.

Explore All Flavors

WHAT'S INSIDE?

Caffeine + Green Tea

Caffeine is a central nervous system stimulant that decreases drowsiness, while heightening attention and alertness. Caffeine works in the brain by blocking an inhibitory neurotransmitter called adenosine. Since adenosine is no longer inhibiting neuron function, the neurons fire more quickly and release dopamine and norepinephrine to make you feel more awake and full of energy. Natural caffeine has been shown in some studies to help burn fat while increasing metabolism. In one study in particular, it demonstrated that taking caffeine can increase your resting metabolic rate by 3 to 11%.1 

B-Vitamins

B-Vitamins refer to a group of water soluble vitamins whose main function pertains to energy levels, cell metabolism and brain function. Packed with all 8 B-Vitamins, Tru Energy leaves no rock unturned. Some of the eight are more commonly known by their number (ie B₆ and B₁₂) whereas others are more often referred to by their scientific names like riboflavin (B₂), biotin (B₇) and folate (B₉). Often found naturally in a number of foods like whole grains, meats, and dark, leafy vegetables, it is important to get enough Vitamin B in your diet as deficiencies may lead to low energy levels, weakness, anemia, irritability or depression. While many prefer to get their energy from coffee, it has negligible amounts of vitamins, minerals, and nutritional value on its own.

Antioxidants

Vitamin E is a powerful antioxidant meaning that has been shown to eliminate dangerous free radicals and their production in the body. Free radicals are unstable molecules produced as natural by-products from everyday bodily functions like metabolism (oxidation) or from toxins like UV light or tobacco smoke. Free radicals can attack cells in your body with many studies demonstrating that they can cause cancer. Antioxidants work to neutralize the instability by adding electrons to the unstable molecules rendering them harmless and keeping you safe.

CLEAN LABELING

Non-GMO

While it is far more difficult and expensive to source non-GMO ingredients, our team went the extra mile to secure them for all of our sparkling products. Since we believe you deserve the best, we always the best.

Kosher

As our team would like to continue to make our products accessible to as many people as possible, we are very proud to announce that we have received the OU Kosher certification for our sparkling products.

Keto-friendly

Containing very low carbohydrate levels, our Tru products are all keto-friendly. When calculating net cabohydrate levels, Tru Sparkling products contain only 4 net carbs (11 carbs - 7 sugar alcohols = 4 net carbs).

Vegan

With the exception of Tru Beauty which uses an effective non-vegan collagen, all Tru blends are completely free from animal products. Our goal is to make each of our products as accessible as possible for the many.

TRANSPARENCY

Sweeteners

While it's easy to use artificial sweeteners like sucralose, we spent 5+ years developing our sparkling drinks with a clean sweetener system; monk fruit, stevia, and erythritol. A low glycemic alternative, it is slowly digested to help regulate blood sugar levels. 

Calories

Because great tasting products don't need to be loaded with great amounts of calories, we made it easier for you to eat your calories rather than drink them. Each of our sparkling products have between 10 and 25 calories.

Allergens

As our mission it to offer better-for-you beverage alternatives to the masses, we needed to make sure Tru checked all of the boxes. Our drinks are always free from gluten, dairy, nuts, fish, eggs, soybean, and sesame. 

Preservatives

We do our best to ensure an amazing experience through extensive research. While our shots contain artificial preservatives to ensure shelf stability, our cans do not contain sodium benzoate or potassium sorbate. 

OUR RESEARCH

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