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BEHIND THE DEFEND
Infused with ginger, cayenne, and echinacea, our "immunity blend" was built without compromise for a clean healthy boost to feel your best.
HOW TRU DEFEND WORKS
Formulated to help support your immune system, Tru Defend contains 100% of the recommended daily intake of Vitamin C to replace those chalky vitamins. Flavored with a subtle and fruity pineapple flavor, you will enjoy this nice clean boost to your system.Explore All Flavors
Vitamin C, as ascorbic acid, is an essential nutrient (needed but not produced by the body) and has a host of positive effects on the body, many of them are related to strengthening your immune system. It is necessary for the growth and repair of connective tissue (skin, bones, tendons, ligaments and blood vessels). Vitamin C is a strong antioxidant and can rid the body of harmful free radicals that can damage cells and even can cause neurodegenerative diseases and cancer. Vitamin C is important to immune cell function, and a deficiency leads to lower immunity and higher susceptibility to diseases.1
Echinacea is a flowering Native American plant that has immune boosting capabilities. It contains antioxidants, but is best known for its immune system effects. Research shows that it can be effective at preventing the common cold as well as other infections by increasing white blood cell response.7
Turmeric's main ingredient, curcumin, is one of the most widely used natural anti-inflammatories. Curcurmin reduces chronic inflammation and helps take stress off the immune system, allowing it to focus on keeping you healthy. Curcumin has also been scientifically linked to having antibacterial, antiviral and antifungal properties.2 Its antioxidant properties are so strong that according to lab research on both humans and animals Mayo Clinic, “suggests curcumin may prevent cancer, slow the spread of cancer, make chemotherapy more effective and protect healthy cells from damage by radiation therapy.”3
Ginger also has antioxidant and anti-inflammatory benefits as well as some antimicrobial properties which can help treat infectious diseases. Similarly to turmeric, animal studies have shown that ginger may have strong antibacterial and antiviral potential.4
Cayenne Peppers are also well known for their immune boosting effects. The active ingredient, capsaicin is responsible for the spiciness as well as anti-inflammatory capabilities and the pepper also has 7 antioxidants including Vitamin C and beta carotene.6 The spicy pepper can also help minimize cold symptoms like congestion. A member of the chili pepper family, cayenne pepper is thermogenic, meaning it helps speed up your metabolism and is also a natural pain reliever.
While it is far more difficult and expensive to source non-GMO ingredients, our team went the extra mile to secure them for all of our sparkling products. Since we believe you deserve the best, we always the best.
As our team would like to continue to make our products accessible to as many people as possible, we are very proud to announce that we have received the OU Kosher certification for our sparkling products.
Containing very low carbohydrate levels, our Tru products are all keto-friendly. When calculating net cabohydrate levels, Tru Sparkling products contain only 4 net carbs (11 carbs - 7 sugar alcohols = 4 net carbs).
With the exception of Tru Beauty which uses an effective non-vegan collagen, all Tru blends are completely free from animal products. Our goal is to make each of our products as accessible as possible for the many.
While it's easy to use artificial sweeteners like sucralose, we spent 5+ years developing our sparkling drinks with a clean sweetener system; monk fruit, stevia, and erythritol. A low glycemic alternative, it is slowly digested to help regulate blood sugar levels.
Because great tasting products don't need to be loaded with great amounts of calories, we made it easier for you to eat your calories rather than drink them. Each of our sparkling products have between 10 and 25 calories.
As our mission it to offer better-for-you beverage alternatives to the masses, we needed to make sure Tru checked all of the boxes. Our drinks are always free from gluten, dairy, nuts, fish, eggs, soybean, and sesame.
We do our best to ensure an amazing experience through extensive research. While our shots contain artificial preservatives to ensure shelf stability, our cans do not contain sodium benzoate or potassium sorbate.