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BEHIND THE BEAUTY
Infused with collagen, hyaluronic acid, and vitamins, our "glow blend" was built without compromise to improve your beauty routine.
HOW TRU BEAUTY WORKS
Formulated to help the health of your hair, skin, and nails, Tru Beauty contains 3000 mg of collagen, a rising star in ingestible beauty supplements. Flavored with a subtle and fruity raspberry flavor, you will enjoy this healthy clean addition to your routine.Explore All Flavors
Collagen, the most common protein in your body and absolutely essential to maintaining bone structure (as well as skin, muscle, tendon AND ligament structure!), actually decreases in level and quality with age. Unlock the secret of age-defying wrinkle reduction by supplementing your beauty routine with collagen-rich Tru Beauty! Collagen peptides reduce the harsh effects of aging by promoting hydration and overall collagen density.1 Contrary to popular supplements that overload your body with sugar (which hinders collagen’s ability to repair itself), Tru Beauty maximizes the effectiveness of collagen reproduction and repair with just 1 gram of natural sugar.
Sodium hyaluronic acid unlocks your full skin potential with incredible hydrating capabilities (with the ability to bind up to 1000 times its weight in water, it allows your skin to stay super moisturized), plumping your skin and eliminating wrinkles to give your skin a more youthful glow.2
Vitamins C and E work together to protect your skin. Vitamin E resolves harmful free radicals that arise from various types of skin damage, and reduces redness and scarring with its anti-inflammatory properties. Vitamin C also promotes collagen production, as well as thickens delicate skin, reduces lines and wrinkles, evens skin tone, and repairs sun damage.Biotin, also known as B-Vitamin, or B7, is known for its strengthening properties in hair, skin, and nails. Retinyl acetate, a form of Vitamin A and retinol, stimulates the production of new skin cells, and protects from UV damage and infection by building up your skin layers. It smooths wrinkles, balances skin tone, and clears pores to leave you radiant, glowing, and dewy!4
Resveratrol is a plant compound found in grapes, raspberries, blackberries, red wine, and has dazzling antioxidant, anti-inflammatory, anticarcinogenic, cardioprotective, and neuroprotective properties...not to mention age-reducing effects! It boosts your youthful appearance by reducing wrinkles and sagging, and increasing skin elasticity, density, and moisture.
While it is far more difficult and expensive to source non-GMO ingredients, our team went the extra mile to secure them for all of our sparkling products. Since we believe you deserve the best, we always the best.
As our team would like to continue to make our products accessible to as many people as possible, we are very proud to announce that we have received the OU Kosher certification for our sparkling products.
Containing very low carbohydrate levels, our Tru products are all keto-friendly. When calculating net cabohydrate levels, Tru Sparkling products contain only 4 net carbs (11 carbs - 7 sugar alcohols = 4 net carbs).
With the exception of Tru Beauty which uses an effective non-vegan collagen, all Tru blends are completely free from animal products. Our goal is to make each of our products as accessible as possible for the many.
While it's easy to use artificial sweeteners like sucralose, we spent 5+ years developing our sparkling drinks with a clean sweetener system; monk fruit, stevia, and erythritol. A low glycemic alternative, it is slowly digested to help regulate blood sugar levels.
Because great tasting products don't need to be loaded with great amounts of calories, we made it easier for you to eat your calories rather than drink them. Each of our sparkling products have between 10 and 25 calories.
As our mission it to offer better-for-you beverage alternatives to the masses, we needed to make sure Tru checked all of the boxes. Our drinks are always free from gluten, dairy, nuts, fish, eggs, soybean, and sesame.
We do our best to ensure an amazing experience through extensive research. While our shots contain artificial preservatives to ensure shelf stability, our cans do not contain sodium benzoate or potassium sorbate.